The United States ahead of major businesses have promotions to seize the business opportunities in Thanksgiving

According to tradition, the annual Thanksgiving Day This is the day the American people to purchase large quantities, but, due to the economic downturn and high unemployment rate, according to Reuters news, many people have decided that on this day reduce expenditure. To this end, an attempt to break with tradition and launched marketing tools such as early promotion and extension of trading in this holiday season make a small fortune in the United States businesses.
　　Reported that Thanksgiving now become annual holiday shopping endurance competition, more and more businesses are open for business in this day, won a larger share of consumer spending. This season's consumer spending is expected to slow to grow. Friday morning, according to the traditional retailers will, for a big promotion to attract consumers, but later promotion in advance to just after the midnight Thanksgiving.
　　Wal-Mart's U.S. discount stores have been ready this day in the festival is open all day, and now they are introduced to some of the "Black Friday" promotion, and 22:00 o'clock some special electronic product. Target will open the door ahead of time from midnight to Thursday nine at night, Toys R Us will open the door in the late eight. J • C • Penney and other retailers adhere to wait until Friday morning to open the door, so consumers want to enjoy all the promotional needs a lot of energy.

"Retailers four 5 hours to finish the thing turned into a marathon," said Patty Edwards, chief investment officer of Trutina Financial, "I think the retailer is the strength of this shopping Competition dispersed . "
　　U.S. retailer for high stakes, they can earn more than one-third of the annual revenue in the holiday season. The investors hope that the holiday season sales to help retail stocks throughout the year a strong ending. The National Retail Federation expects holiday shopping season in November-December retail sales rose 4.1%, lower than the growth of 5.6% in 2011.
　　Usher in the shopping season, but consumers are still high unemployment and January 2013 may be carried out tax increases cut public spending to be worried.
　　According to a joint survey conducted by Reuters and research firm Ipsos, two-thirds of consumers said the planned amount of consumption is the same as last year, or uncertain spending plan, 21% of planned spending is lower than last year, 11% plan to consume more . 21, 2009, published by Thomson Reuters and the University of Michigan consumer confidence index in November final value than the initial value decline.
　　Beneficial to retailers this year that the calendar on the number of days between Thanksgiving and Christmas than last year, more than two days, and Christmas is on Tuesday instead of Sunday before Christmas to give shoppers a complete weekend purchases.
　　U.S. investment analysts Lazard Capital Markets analyst Jennifer Davis estimates that more than a two-day time will make a comparable sales increase of 3-4% in December.
　　Before Christmas this year, more than a weekend may enlarge the calm after Black Friday, led to the end of the year sales surge, she pointed out that the client reports.
　　Cold weather may promote the clothing sales more than last year. Was unseasonably warm winter hoarding of many shops and finally had a substantial discount to sell.